In May 2010, YouTube announced that the videos on their site were being watched 2 billion times each day. That’s 730,000,000,000 times each year…and it’s always growing! This should be a wake up call to business owners who want to connect with their audience online. Video marketing is here to stay and it’s only going to grow over the next few years.
Are you getting excited and rushing to get started on this strategy? Hold on first, before anything else, you have got to realize that writing, publishing and distributing articles is not just a one time work. It is in fact a continuous and recurring task. It will be part of your business strategy plan, your business marketing plan!
You create and submit your profile page. There are several websites out there that allow you to introduce yourselves in details and tell your readers who you are and what you do. On Facebook, LinkedIn, EzineArticles, Google Plus, and many other sites, this opportunity is given to the account holders to present themselves. Web copywriting peculiar to this type of content could help you tell a lot in a few words.
Organise the date and venue, remembering the type of audience you want to reach. For example, it is no good organising the meeting for workers, during working hours, as everyone is busy at work and will not be able to attend during the day.
Simply turn all that good info you already have (on your site, in your FAQs, in your ebooks, reports and white papers) into short (400-600 word) articles. Then distribute them, using a content or article leaflet distribution. You simply enter the article once, and the article flyer printing pushes it out to thousands of online publishers, editors, site owners and news groups. Your article gets widespread distribution, and keeps all those searching ducks well fed with palatable info.
Next, go to blogger (operated by Google) where you can put together your very own blog with easy to follow instructions. You will need to update your blog on a regular basis depending on the nature of the topic. However, the blog will allow you to place direct links in open fashion right to your place of business.
There are hundreds of article directories online where you can submit your articles and get instant traffic to your website. All you need to do is get started submitting articles to these article directories. You can do it manually or else you can use an article distribution service to get this done.